Summary of Honda CEO Speech on February 24, 2016
TOKYO, Japan, February 24, 2016 – Honda Motor Co., Ltd. President & CEO Takahiro Hachigo held a press conference today to explain his future vision and direction for the company.
When I assumed the presidency, I introduced two themes to be pursued for the creation of a new Honda.
- - Advancement of the six-region global operation structure
- - Development of challenging products unique to Honda
The Honda Walking Assist Device, which we began lease sales in Japan, is one example of "challenging products unique to Honda." We are now preparing to evolve this business in Japan as well as in countries outside of Japan.
For the joy of our customers around the world, Honda wants to continue delivering attractive products unique to Honda through our broad range of businesses including motorcycle, automobile and power products businesses as well as HondaJet and Honda Walking Assist Device business.
At the same time, we recognize a need for a fundamental transformation of business operations especially with our automobile business in order to further strengthen our operational structures. To this end, we began taking some initiatives.
【Direction for our automobile business under the six-region global operation structure】
1. Regional models and global models
Under our six-region global operation structure, some regional models such as the Pilot in North America and the Brio Series in Asia matured into key products that support automobile business of each respective region.
While at the same time, our global models such as Fit, Civic, Accord, HR-V and CR-V are the mainstream products for Honda's automobile business.
The all-new Civic, which underwent a full model change in North America in November 2015, became the first Honda global model to adopt a new platform and a "downsized" turbo engine [achieving the same level of driving and environmental performance with a smaller displacement engine]. This all-new Civic already is scheduled to be launched in China and other Asian countries and we will consider introduction to the Japanese market.
CR-V and Accord:
The next generation CR-V and Accord also will adopt the new platform and a downsized turbo engine and be introduced as products with further refined design and driving performance.
Through the adoption of the new platform and powertrain, we will renew our global models such as Civic, CR-V and Accord to make them even more attractive products that will support our automobile business.
2. Model development and organizational changes
Processes that had grown increasingly complex raised some issues such as an increase in man-hours and workload at the spot of automobile development and production. In order to overcome the current situation and further advance our six-region structure of automobile business, we will first change our organization as of April 1, 2016.
We will establish a structure where development teams at the spot can concentrate on creating automobiles and focus on the development of one whole vehicle as one product under a consistent concept. To be more precise, we will add some new positions, including new positions in charge of the area of product development, a new position in charge of conducting evaluations from the standpoint of the entire vehicle consistently for all models and new positions in charge of supervising design creation of Honda and Acura models, respectively, on a global basis. Through these changes, we will realize a development structure that can further highlight the unique characteristics of Honda.
The roles and responsibilities of each area such as production, purchasing, quality, service and sales will be further clarified. At the same time, we will establish a new structure which enables us to make simple and speedy decisions.
3. Creating attractive products unique to Honda
In order to create products unique to Honda, we will re-emphasize putting strong attention to the "product concept." At the same time, we will further evolve our design and driving experience, which are a part of Honda DNA.
We will start a project that will further advance and take our unique S-E-D-development system, a consistent flow throughout the areas of sales, production (engineering) and development, to the next level. At the same time, we will introduce a new approach to automobile manufacturing which requires consideration of electrification beyond the concept of a "platform."
Through these initiatives, we will strive for the creation of attractive automobile products unique to Honda as well as improvement in the profitability of our automobile business and enhancement of our brands.
4. Strengthening our automobile production system and capability on a global basis
We will strengthen our global automobile production from two directions.
1) Realizing mutually complementary production by utilizing global models
Base for supplying the next Civic Hatchback to North America and other parts of the world
Base for providing flexible support for production/supply of other regions depending on the demand and supply balance in each region
For North America, we began supplying Fit last year. We will begin exporting Accord Hybrid this year. In the future, we will consider producing and exporting Civic and CR-V while carefully monitoring demand in North America so that we can establish a mutually complementary production system between Japan and the U.S.
For Europe, in addition to the Jazz, which we have already been supplying from Japan, the HR-V and CR-V will be supplied from Japan, so that Japan will complement production in Europe, which will focus on production of the next Civic Hatchback.
For Canada, the original plan was to have Canada produce and export CR-V to Europe. However, in order to accommodate high demand for light truck models in North America, the plan was changed to have Canada focus on supplying CR-V for North America and have Japan export CR-V to Europe.
In Japan, with production of the export models mentioned above and strengthening of sales of Japanese models, we will strive to realize a production system with annual capacity at the level of about halfway between 900,000 to 1 million units.
In addition to the Pilot, the all-new Ridgeline, and the next CR-V and Odyssey are scheduled to be launched. In order to accommodate these new model introductions and high demand for light truck products in North America, production of large-sized SUVs which have been concentrated at the plant in Alabama will be expanded to another plant. The East Liberty Auto Plant in Ohio will start producing the Acura MDX in 2017 as the second plant to produce light truck models in North America.
Production will be expanded along with the introduction of key new models such as a large-sized SUV which is scheduled to be announced this year under the Honda brand and an all-new Acura compact SUV, etc.
The Freed compact minivan is scheduled to undergo a full model change this year.
We will strive to optimize the supply-demand balance on a global basis through the establishment of a structure that enables prompt production and supply of products with high product strengths and profitability.
【Creating new values unique to Honda】
Boosting the introduction of electrification technologies
We are planning to introduce the EV-CUB, a mass-production model developed based on the EV-CUB Concept electric motorcycle, to the Japanese market about 2 years from now, and then subsequently in main ASEAN countries, which has been the largest market for the Honda Cub Series.
Building on the Cub model, which have taken deep root in people's everyday lives, we will strive to popularize the EV and reduce CO2 emissions.
For the further reduction of CO2, in addition to the advancement of downsized turbo engines, we will position plug-in hybrids at the core of electrification in the future and introduce an all-new plug-in hybrid model in North America by 2018. After that, we will make a plug-in hybrid type available for our major models and increase the number of models sequentially.
As for fuel cell vehicles (FCV), we will begin sales in Japan of the Clarity Fuel Cell in March 2016.
The next-generation fuel cell system which is being developed jointly with General Motors, will move on to the next stage that includes production and purchasing, aiming at a product launch around 2020.
With these initiatives, we will strive to make two-thirds of our overall unit sales from plug-in hybrid/hybrid vehicles and zero-emissions vehicles such as, FCVs and battery EVs by around 2030.
We will proactively pursue electrification of lawn mowers and construction machines and enhance the lineup of automated machines that come after the electric robotic lawnmower. In this way, we will contribute to the reduction of CO2 emissions.
Moreover, we are striving to realize a society where we are not only consuming energy but supporting the energy-oriented society with our mobility products. This includes our efforts in the development of a smart hydrogen station and other initiatives to realize a sustainable and smart society.
Through these initiatives, Honda – the world's largest powertrain manufacturer whose broad range of businesses includes motorcycles, automobiles and power products – will strive to become a company that leads the world's CO2 reduction efforts.
In the FIA Formula One World Championship (F1), where Honda is competing as a power unit supplier, we will work together with McLaren and strive for positive results by making steady progress while building on what we learned in the last season.
Through these measures and initiatives, Honda will strive to create values which make people's lives and life styles more enjoyable. What keeps us driving toward this end is "The Power of Dreams." While always keeping this in mind, all Honda associates will work as one team in our respective areas while demonstrating the power of "Team Honda" to the fullest extent.
24 FEBRUARY 2016
Takahiro Hachigo, President,
CEO and Representative Director
CEO Message 2015
“With our dreams as the prime mover, we’ll bring joy and happiness to our customers with truly attractive technologies and products”
Since its foundation in 1948, based upon the dream of using technology as a means of serving people and following Honda Philosophy, Honda has continuously challenged to create technologies and make products that bring joy to our customers around the world.
Recent global economic growth has been accompanied by increasingly diversifying customer needs in all countries and regions across the globe. In order for us to continue fulfilling customer expectations and pleasing our customers with our technologies and products, we are further advancing and accelerating our business initiatives in each region.
Honda’s latest challenges in our constant pursuit of new dreams include our initiatives toward a hydrogen energy society for the next generation, our renewed participation in Formula 1 racing that we view as an “experimental laboratory on wheels” to feed back technologies to mass production models, and the start of sales of the HondaJet, a dream we have cherished since the company’s foundation.
Driven by The Power of Dreams, Honda’s corporate slogan, we will work as “Team Honda” to continue creating challenging technologies and products to deliver joys and inspiration to our customers around the world.
Takahiro Hachigo, President,
CEO and Representative Director
The Honda Philosophy consists of Fundamental Beliefs (including "Respect for the Individual" and "The Three Joys"), the Company Principle, and Management Policies...Next